Save on Fall Fashion Trends and Contribute to Your Community During The Bon-Ton Semi-Annual Goodwill Sale

NEWS RELEASE

For Immediate Release

September 10, 2012

Save on Fall Fashion Trends and Contribute to Your Community
During The Bon-Ton Semi-Annual Goodwill Sale

Earn Discounts at Bon-Ton Stores while Supporting Goodwill’s Programs that Get People Back to Work  

CONCORD, NH & S. Burlington, VT — While high-end fashion houses are heading to New York for Fashion Week, be sure to follow the fashion leads and take advantage of the fall deals at your local Bon-Ton store. While you’re there, check out the semi-annual Goodwill Sale, taking place September 12-29. When you donate your gently-used clothing at the Bon-Ton stores in Steeplegate Mall in Concord, NH, and the University Mall in S. Burlington, VT, you will receive a coupon to purchase Bon-Ton’s line-up of fabulous fall fashions. Your donated items will be sold at Goodwill stores, where the revenues fund job training and placement services to help people in Maine, New Hampshire and Vermont find and keep jobs.

Customers will receive a discount coupon for each item of clothing or textile they donate. The coupon can be used at the Bon-Ton stores in Concord and S. Burlington to purchase women’s, men’s and children’s  apparel, shoes, handbags, luggage, fragrances and more at a discount ranging from 15-20 percent.

Those who donate during the Goodwill Sale can take pride in knowing their Goodwill donations provide numerous job opportunities for people with disabilities and disadvantages. Goodwill Industries of Northern New England provides a broad array of services that help people identify their skills and interests to find a job. In addition to job training and career development programs, Goodwill also provides AmeriCorps opportunities and support services, including youth and adult mentoring.

“Goodwill Industries was founded on the belief that every person should have the opportunity to achieve independence through the power of work,” said Anna Eleanor Roosevelt, President & CEO of Goodwill Industries of Northern New England. “Our donors, including those who participate in the semi-annual Goodwill Sale, enable us to design programs to help thousands of job seekers, innovating as we see fit to help individuals and families in northern New England.”

Customers who donate at the Bon-Ton store during the Goodwill Sale can also pledge their support for Goodwill’s mission of employment and training by registering their donation on www.millionactsofgoodwill.com and receive a coupon for a 25 percent discount to use at the Bon-Ton store. Web visitors will also be able to play the “Closet Clean Out Giveaway Instant Win Game,” for a chance to win a Bon-Ton gift card instantly and be entered into a sweepstakes for a chance to win a $1,000 shopping spree.

“Through the semi-annual Goodwill sale, our goal is to collect more than 6.5 million pounds of gently used clothing and textiles nationwide to donate to Goodwill to assist people who face challenges to finding employment in neighboring communities where Bon-Ton stores are present,” said Brendan L. Hoffman, president and chief executive officer of The Bon-Ton Stores, Inc. “This is our customers’ favorite sale because it gives them an opportunity to donate to help a great organization and get special deals on new fall merchandise.”

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About Goodwill
Goodwill Industries of Northern New England provides community resources that eliminate barriers to opportunity and help people reach their fullest potential through the power of work. A social enterprise for over 100 years, Goodwill reflects economic, social and environmental sustainability, with a focus on connecting people to marketplace employment. Our services are funded by revenue from retail and recycling operations, grants, fees, and philanthropic gifts.  Please visit www.goodwillnne.org for more information.

Thrifting Adventures Blog: www.goodwillnne.org/blog
Facebook: & Twitter ID: goodwillnne

Contact: Michelle Smith, Communications Manager
michelle.smith@goodwillnne.org
Office: (207) 699-0724
Cell: (207) 239-7225

About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 272 department stores, which include 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves. The Goodwill Sale event is a long-standing charitable partnership the Company developed to support and build strong communities. For further information, please visit the investor relations section of the Company’s web site at http://investors.bonton.com. Facebook.com/bonton Twitter: @thebonton

CONTACT:
Christine Hojnacki, Bon-Ton
Phone: (414) 347-5329 c 262-378-9354
christine.hojnacki@bonton.com