NEWS RELEASE
For Immediate Release
April 5, 2011
New partners focus on power of donations to create positive social and environmental change
Northern New England— Goodwill Industries of Northern New England has welcomed Planet Green™ — the television network devoted to conscious living — as an official partner of the Donate Movement, a public awareness initiative designed to teach consumers about the power of their donations on both people and the planet. A multi-platform media destination, Planet Green joins Family Circle, Hanes and Levi’s in an effort to raise awareness of the movement, the Donate icon, and the power of donations in our communities.
Planet Green has collaborated with Goodwill® to develop a partnership that leverages television and print mediums, as well as its online medium, TreeHugger.com. Highlights of the collaboration include Goodwill’s Donate Movement public service announcements now running on the Planet Green network, as well as in-store and online co-branding materials for Goodwill agencies across the country.
“Goodwill Industries of Northern New England and Planet Green are working together to encourage consumers to donate consciously and responsibly to reputable organizations that can turn donations into something more,” said Judy Stone, Board President of Goodwill Industries of Northern New England. “Goodwill and Planet Green are calling on consumers to ‘reduce, reuse and repurpose,’ and focus on Goodwill as both a donation and retail destination.”
In line with the partnership Planet Green is launching a new docu-series, “Dresscue Me,” premiering on April 19 at 10:30 p.m. ET featuring self-taught designer Shareen Mitchell. With stores on both coasts, Mitchell works with everyday women on her show to turn vintage clothing finds into chic, fashion-forward frocks. “Dresscue Me” captures the hearts of millions of Goodwill shoppers and fashionistas for unique, affordable one-of-a-kind vintage clothing.
“It’s the idea of conscious living,” said Laura Michalchyshyn, president and general manager of Planet Green. “As a partner in the Donate Movement, we are asking viewers to consider the small ways they can help their community and the environment by giving to reputable organizations like Goodwill, which turns donations into jobs that help to strengthen families and build communities.”
To find out what items are accepted and where to donate, please visit www.goodwillnne.org/donate.
To find Planet Green on your TV, visit www.planetgreen.com/channelfinder
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About Goodwill Industries of Northern New England
Goodwill Industries of Northern New England has a 78-year history of providing innovative services that eliminate barriers to opportunity and help people in need reach their fullest potential through the power of work. Last year, we served over 80,000 individuals through job training and placement, career counseling, family strengthening services, youth employment opportunities, brain injury programs, and other community support services for people with disabilities. Our programs are funded by revenue from our 26 retail stores, grants, fees, and financial gifts. Please visit www.goodwillnne.org for more information.
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About Planet Green
Planet Green is the multiplatform media destination for people looking for something new. Launched on June 4, 2008, Planet Green is following the evolving conversation about sustainability and is the entertainment brand that champions the visionaries who move our world forward in small and large ways. Planet Green and its two robust web sites, planetgreen.com and TreeHugger.com, offer unique, insightful and inspiring content related to how we can evolve to live a better, brighter future. Planet Green’s original programming, digital tools and content will entertain, educate and activate. For more information go to www.planetgreen.com
About “Dresscue Me”
Planet Green’s latest docu-series introduces viewers to former LA actress turned innovative fashion maven, Shareen Mitchell. A self-taught designer, Shareen takes used clothes and vintage one-offs and re-imagines them into chic, contemporary, wearable and affordable fashions. Her clientele includes high-profile celebrities, rock divas, and scores of ordinary women who are looking for unusual looks at reasonable prices. During the show, she helps everyday women who get made over for special events.
Contact: Michelle Smith, Communications Manager
michelle.smith@goodwillnne.org
(207) 699-0724
Cell: (207) 239-7225
