In 2010, Goodwill® launched the Donate Movement. Goodwill knows the power donations can have on people and the planet. For more than 100 years, Goodwill has been a pioneer of the “reduce, reuse, repurpose” practice.
Your donated goods have the power to make a difference in people’s lives, strengthen communities and create a healthier environment. When people think twice about what they donate, where they donate and how their donations affect others – and when they donate to reputable organizations – that can have a powerful impact on our world.
Every day, the universal symbol for recycling reminds us to recycle bottles, paper, cans and more. Now, imagine another symbol on clothing, household goods and electronics that reminds you that an item can be donated when you no longer need it.
Goodwill’s vision for this new Donate icon is a universal reminder to ‘recycle’ through responsible donation, helping provide opportunities for others while diverting usable items from landfills.
Updated 7 months ago by Ken Christian