Goodwill Logo and Graphic Standards Guidelines

Fonts

Helvetica or Arial are Goodwill Industries of Northern New England's preferred fonts. These sans-serif fonts are complimentary to our logo's typeface, and should be used as the primary font in documents and collateral pertaining to Goodwill Industries of Northern New England. Please refrain from using curly, calligraphic, fancy or fun themed fonts to represent Goodwill Industries of Northern New England.

Colors

Goodwill Dark Blue
(Primary Color: Logos, Paragraph Headers)
Pantone: PMS 281
Hexadecimal: #002664
RGB: (0,38,100)
CMYK: (100%,89%,24%,25%)

Goodwill Light Blue
(Secondary Color: Backgrounds, Accents)
Pantone: PMS 290
Hexadecimal: #C3DEEB
RGB: (195,222,235)
CMYK: (22%,5%,5%,0%)

Goodwill Pop Blue
(Secondary Color: Paragraph Headers, Bullet Points)
Hexadecimal: #0C44C0
RGB: (12,68,192)
CMYK: (100%,94%,0%,0%)

Goodwill Text Black
(Secondary Color: Text)
Note: Goodwill logos use Rich Black
Hexadecimal: #222222
RGB: (34,34,34)
CMYK: (59%,53%,52%,80%)

Logos

Logos in print publications and on the web must follow these usage guidelines:

Colors: Logos must retain color values as provided in the downloads below. Black and White logos are provided for non-color publications. Please do not invert Goodwill Industries of Northern New England's logo for darker backgrounds. (Inverting Colors means making black areas white and vice versa.)
Alterations: Please do not alter logos to add message or taglines or remove text. Please do not add content to the "smiling G" logo such as hats, sunglasses, etc. Please avoid adding drop shadows, bevels or boxes to our logos.
Size: Please maintain the aspect ratio of the original downloaded file. Do not distort, warp or change the dimensions of the logo.

Download Color Logos (.zip file with 3 logos in .jpg .pdf and .eps format)